Have you noticed that exceeding your customers’ expectations does not necessarily make them more loyal to your brand than they would have been if you simply met their expectations? For instance: you are a lawyer with a very busy schedule (work hours are 9am- 7:30pm, Saturdays inclusive). You really need a lovely yellow dress to […]

The post Umo Anwana: How far Would You Go to Exceed Your Customers’ Expectations? appeared first on BellaNaija.

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