For marketing efforts to be effective, businesses need to have a solid understanding of consumers’ online behaviour. With over 91 million people (over 45% of the population) actively online, the trend of consumers purchasing online in Nigeria is growing fast. This article highlights some statistics, showing customer behaviour and its impact on businesses. Online Reviews […]

The post Anjola Alabi: Consumer Behaviour & the Growth of Your Business appeared first on BellaNaija.



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